UBG Distribution

Instagrammable Firepits Zijn Hot

Leroy Eland — Thu, 04 Aug 2022 13:02:26 +0000

'Instagrammable' Fire Pit are HOT!

UBG Distribution is data-driven and follows the latest trends in outdoor living and BBQ. Based on results and forecasts, the most suitable product is offered to the customer. Fire Pits have been popular for years, but the strength of these products has not always been in the design. Research shows that there is an increasing demand from consumers for Fire Pits that fit within their #instagramlifestyle.

What is the cause of this trend?

The organic search volume to [Fire Pit] has raised globally +633% since 2004 (Google Trends, 2022). This is on the one hand due to the number of providers on the market, but on the other hand also certainly due to the increasing demand for Fire Pits.

The search behaviour of the consumer is influenced by everything they experience and see on a daily basis. #firepits has been used over 1.9 million times on Instagram in recent years. This hashtag reaches around 850,000 organic Instagram users every week (BrandMentions, 2022).

The success of these 'instagrammable' Fire Pits lies in the fact that more people are spending time in and around the house. As a result, in addition to householding and working around the house, 50% more time is spent on Social Media (Somention, 2022). In the past crisis time people could not go out and more expenditure went to products for in and around the house. So are the Fire Pits.

According to Statista (2021), the trend of Instagrammable Fire Pits can be explained by a significant increase in spending on beautiful luxury products. This would improve the stay at home experience.

Wondering if there is a product that fits the needs of your company? Contact us for a no-obligation advice.

Sources:

BrandMentions. (2022). ‘#firepit – Hashtag Analysis 29/07/2022 – 04/08/2022’. Retrieved on August 4, 2022 from https://app.brandmentions.com/h/p/396200/%23firepit

emerce. (Januari 8, 2021). ‘We besteden meer tijd thuis – maar ook aan ons huis, blijkt uit made.com onderzoek’. Retrieved on August 4, 2022 from https://www.emerce.nl/wire/besteden-meer-tijd-thuis-ons-huis-blijkt-uit-madecom-onderzoek#:~:text=In%202020%20is%20meer%20tijd,%2C%20sportscholen %2C%20klaslokalen%20en%20meer.

Google Trends. (2022). ‘Google Trends Report [Fire pit]’. Retrieved on August 4, 2022 from https://trends.google.com/trends/explore?date=all&q=fire%20pit

Somention. (march 25, 2022). ‘Consumenten spenderen 50% meer tijd op social media in crisistijd’. Retrieved on August 4, 2022 from https://somention.com/nl/socialmedia/consumenten-spenderen-150-meer-tijd-op-social-media-in-crisistijd/

Cheesy Promotionele Barbecues

Leroy Eland — Thu, 04 Aug 2022 11:29:31 +0000

'CHEESY' Promotional Barbecues

Emerging in the world of promotional products are barbecues and accessories. Brands, large and small, are looking for unique solutions for their Summer Activation Campaigns. As a specialist in branded barbecues, UBG Distribution is closely involved in the developments within the promotional products industry. Thanks to the knowledge, expertise, but also contacts within the BBQ industry, we can provide you with the most beautiful custom barbecues.

Custom Kamado for Old Amsterdam

Recent years have been positive for the BBQ industry. Where the market was valued at $7.96 billion in 2020, that amount has increased to $8.43 billion in 2021 (The Business, 2021). This annual growth of 5.9% is partly due to the situation surrounding COVID-19. In 2019, the consumer was very careful with his/her spending pattern, but this was more than compensated for in 2020.

As people were spending more and more time at home, it became interesting for consumers to purchase a new barbecue. A popular model became the Kamado. This also applies to the promotional products industry.

UBG Distribution produced Custom Kamados for Old Amsterdam Germany as the organization was looking for a unique PL Summer Activation. They chose a 13 inch glazed Kamado with a lasered handle. The branding of this kamado has been applied to the wooden handle of this barbecue by means of lasering.

Wondering if there is a product that fits the needs of your company? Contact us for a no-obligation advice.

Sources:

Future Market Insights. (2022). ‘BBq Charcoal Market Snapshot’. Retrieved on August 4, 2022 from https://www.futuremarketinsights.com/reports/bbq-charcoal-market

Houtskool Barbecues Populairder Dan Ooit!

Leroy Eland — Mon, 01 Aug 2022 09:28:06 +0000

Charcoal Barbecues are more popular then ever!

The world of outdoor cooking is constantly changing. Brands come up with all kinds of ways to make their product match the wishes of the consumer. This includes different fuels within the spectrum. From gas to electric and from pellets to charcoal. UBG Distribution researched the most popular outdoor cooking methods and found that charcoal is still very popular with consumers.

Production, consumption and types of charcoal

Charcoal owes its name to the 'carbonization' of wood, or an operation in which wood is heated and converted into charcoal due to the limited oxygen access. Pure charcoal consists for the most part (>80%) of carbon (also called carbon), but on the market we see more and more manufacturers who heat the wood for less time at lower temperatures, so that less carbon remains in the charcoal. If there is charcoal with less carbon (<65%) then we are talking about charcoal briquettes.

The global charcoal market is estimated to be worth around 24 billion euros (IndexBox AI, 2020). Brazil is the largest producer on the market. According to IPS (2017), the country was responsible for 12% of world production in 2015. In addition, Brazil is also the largest user of charcoal (5.5 million tons). On average, the demand for charcoal is increasing by about 2.2% per year, but due to an increasing growth in the demand for barbecues, this demand has increased to almost 4% in 2021.

The standard consumer with little to no knowledge of barbecues will often think that all types of charcoal are equal. However, there are major differences in the types of carbon on the market. This varies from the quality of the wood to the method of production. These differences are reflected in the market due to the large number of suppliers of coal.

The popularity of charcoal barbecues

Although many BBQ enthusiasts would say that there is no better source of heat for outdoor cooking than charcoal, there are many different barbecues on the market today. There are three main groups that dominate the market – Electric BBQs, Gas Grills and Coal BBQs.

The European BBQ market is estimated to be worth around 1.6 billion euros in 2022. Research conducted by Statista, 2022 into consumer preference in Germany and the United Kingdom indicates that as many as 67% of consumers prefer to grill on coal.

Types of charcoal barbecues

After having made a choice between the various fuels, the consumer is faced with the following decision. What kind of barbecue is preferred? Coal barbecues (but also gas or electric) come in all kinds of different shapes and sizes. Some are suitable for direct grilling, others for indirect or a combination of both. The consumer can choose from a wide range of different types.

Kettle Barbecues

Perhaps the most famous is the charcoal barbecue with a round kettle shape. The temperature is easy to regulate because of the lid. The kettle barbecue is a great beginner-level grill. Ideal for the casual home cook.

Kamados

Very emerging is the kamado. This grill has blown over from the Far East. Consisting of a ceramic exterior that ensures perfect control over the temperature. This is the barbecue for those who want to cook outside more professionally than the regular home cook.

Barrel Barbecues

Did you know that we can turn a barrel into a barbecue? These barrel barbecues are ideal for Private Label promotions and can be completely personalized. The barrel is galvanized, making it stainless.

Smokers

For consumers who love smoky flavors and are advanced in outdoor cooking. Smokers come in different shapes and sizes. Perhaps the most popular is the bullet smoker.

The popularity of charcoal barbecues dominates the BBQ market at the moment, but it is still a matter of taste. It is therefore always important to do a research on the target group that your product is trying to reach. And because brands are getting better at developing their product, other functionalities are decisive for the consumer in addition to fuel. Think of built-in thermometers for optimal temperature regulation.

UBG Distribution is happy to help you gain insight into your target group and find suitable products that will make your brand a success.

Sources:

Fortune Business Insights. (2021). ‘Charcoal Market Report Summaries Detailed Information By Top Players As Kingsford Company, Royal Oak Inc., Fire and Flavor, Cook International, Among othets’. Retrieved on August 1, 2022 via https://www.fortunebusinessinsights.com/charcoal-market-105631

indexbox (February 24, 2020). ‘Global Wood Charcoal Market Reached $24B, Buoyed By Robust Demand in Africa’. Retrieved on august 1, 2022 via https://www.globaltrademag.com/global-wood-charcoal-market-reached-24b-buoyed-by-robust-demand-in-africa/

inter Press Service. (March 31, 2017). ‘Brazilië produceert meeste houtskool ter wereld’. Retrieved on august 1, 2022 via: https://www.ipsnews.be/artikel/brazilie-produceert-meeste-houtskool-ter-wereld

Marketline. (february, 2021). ‘Global Home & Garden Product Retail. Marketline Industry Profile.’. Retrieved on August 1, 2022

yougov. ( may 7, 2021). ‘statista what type of grill do you prefer?’. Retrieved on August 1, 2022.

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