UBG Distribution was founded in 2013 with its own vision on developing Private & Fancy label Outdoor Cooking and Outdoor Living products.
Due to the increasingly transparent market, shorter lines between factories and retailers, and changing product requirements, UBG Distribution saw the added value for many traditional private label suppliers diminish. We can make the difference!
In 2015, we invested in BarrelQ, in 2018 in Fervor & Fornetto, and in 2021 in GRLLR. With these contemporary brands we keep in touch with the market, we gain knowledge of trends and we have a solid position at various factories worldwide.
We also use this knowledge and expertise in the development of private and fancy labels for our retail customers. Adding value is a central factor in everything that UBG Distribution does.
Your brand is in good hands with us!
From extensive market and data research, developing and (re)positioning a brand, to maintaining existing brands; through continuous assortment development, trend watching, (online) brand marketing, store presentation and customer service.
These are UBG Distribution's services in just a nutshell. read more by service.

Brainstorming, concept design & production

Market research, brand management & strategy development

Social & Search Marketing, Analysis, strategy determinations

Distribution, (e)fulfilment & customer service

Personalised/Private Label BBQs, sauces & accessories