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'Instagrammable' Fire Pit are HOT!

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UBG Distribution is data-driven and follows the latest trends in outdoor living and BBQ. Based on results and forecasts, the most suitable product is offered to the customer. Fire Pits have been popular for years, but the strength of these products has not always been in the design. Research shows that there is an increasing demand from consumers for Fire Pits that fit within their #instagramlifestyle.

What is the cause of this trend?

The organic search volume to [Fire Pit] has raised globally +633% since 2004 (Google Trends, 2022). This is on the one hand due to the number of providers on the market, but on the other hand also certainly due to the increasing demand for Fire Pits. 

The search behaviour of the consumer is influenced by everything they experience and see on a daily basis. #firepits has been used over 1.9 million times on Instagram in recent years. This hashtag reaches around 850,000 organic Instagram users every week (BrandMentions, 2022).

The success of these 'instagrammable' Fire Pits lies in the fact that more people are spending time in and around the house. As a result, in addition to householding and working around the house, 50% more time is spent on Social Media (Somention, 2022). In the past crisis time people could not go out and more expenditure went to products for in and around the house. So are the Fire Pits. 

 

According to Statista (2021), the trend of Instagrammable Fire Pits can be explained by a significant increase in spending on beautiful luxury products. This would improve the stay at home experience. 

 

Wondering if there is a product that fits the needs of your company? Contact us for a no-obligation advice. 

Discover the services of UBG Distribution

Sources:

BrandMentions. (2022). ‘#firepit – Hashtag Analysis 29/07/2022 – 04/08/2022’. Retrieved on August 4, 2022 from https://app.brandmentions.com/h/p/396200/%23firepit

emerce. (Januari 8, 2021). ‘We besteden meer tijd thuis – maar ook aan ons huis, blijkt uit made.com onderzoek’. Retrieved on August 4, 2022 from https://www.emerce.nl/wire/besteden-meer-tijd-thuis-ons-huis-blijkt-uit-madecom-onderzoek#:~:text=In%202020%20is%20meer%20tijd,%2C%20sportscholen %2C%20klaslokalen%20en%20meer.

Google Trends. (2022). ‘Google Trends Report [Fire pit]’. Retrieved on August 4, 2022 from https://trends.google.com/trends/explore?date=all&q=fire%20pit

Somention. (march 25, 2022). ‘Consumenten spenderen 50% meer tijd op social media in crisistijd’. Retrieved on August 4, 2022 from https://somention.com/nl/socialmedia/consumenten-spenderen-150-meer-tijd-op-social-media-in-crisistijd/